top of page
ADOBE / A Lesson Learned
date. November 2023
PROBLEM: Adobe remains at the forefront of empowering creativity but reaching new audiences poses a challenge.
INSIGHT: Those new to Adobe have to start somewhere, and that place is typically tutorials. But most tutorials are boring, making the first step in creation a tedious and frustrating one.
BIG IDEA: We’ll transform tutorials into engaging content featuring Gen Z’s favorite celebs. The tutorials will showcase that no matter who you are, the creative process involves navigating learning curves. Transforming lessons into a source of relatability and connectivity between Gen Z and their pop-culture icons.
AD: Nik Sandevski
bottom of page