BAGGU / Forget Me Not
date. August 2024
PROBLEM: People forget their reusable bags and end up resorting to using single use bags.
INSIGHT: Of the grocery shoppers who said that they still use plastic bags, 63% admit they do so because they forget their reusable bags.
BIG IDEA: Make sure people never leave home without their reusable bag by integrating it into things people never leave home without.
PHONE. WALLET. KEYS
AD: Olivia Guerra
PRODUCT
OOH
With the launch of the product online, we’ll install vending machines in grocery stores, Targets, strip malls, and shopping malls, providing easy access to the new product line right when customers realize they've forgotten their bags again.
COLLABORATIONS
We’ll partner with grocery delivery services to promote sustainable shopping practices. When users place their grocery orders through the app, they’ll receive a friendly reminder: “Did you forget your bag?” With just a tap, they can purchase Baggu reusable bags for their grocery delivery.
“Did you forget your bag?” bags will also be available at partner grocery stores like Erewhon and Whole Foods.
