date. September 2023

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PROBLEM: 1 in 4 women will experience domestic violence in their lifetime. Women in abusive relationships often feel trapped and believe that they don’t have a way out.

 

INSIGHT: Men don’t pay attention to period products and know absolutely nothing about them.

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BIG IDEA: Use the most shared product among women as a means of communication to make sure women in abusive relationships get the information they need without their abusers knowing about it.

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We need this information to be widespread. The catch? We only want half the population to know about it.

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Atlanta ADDY Awards - Integrated Campaign SILVER

Young Ones ADC - Advertising: Integrated SHORTLIST