YETI / I'm a YETI
date. June 2023
PROBLEM: YETI products are designed to endure anything a serious outdoor enthusiast throws at them, but most people use them for everyday tasks and never push them to their limits.
INSIGHT: Most people, at one point or another, feel like they’re capable of more in life. Sometimes they even end up living the lives they never thought they would.
BIG IDEA: Present YETI products from their perspective. They’ll long for serious adventures while being stuck in everyday use. The tone should be playful with a hint of snark to emphasize the extremes these products are built to withstand.
Radio Mercury Awards - Finalist

AD: Me
RADIO SPOT
OOH



SOCIAL
PRODUCT RESPONSES
YETI products playfully roast customers who leave glowing reviews on the website and social media but don’t push the products to their full potential.
